I develop restaurants
For me, a restaurant is more than just a place to eat—it’s an experience, a story, and a connection. As a James Beard Award-nominated restaurateur, I’ve had the privilege of developing concepts that not only delight diners but also stand out in the industry. From BrisketTown’s award-winning barbecue to Mr. Blanco’s game-changing sliders, my work focuses on creating restaurant brands that people love and remember.
What I’m most passionate about is the creative side of the process—dreaming up ideas, crafting menus, and shaping the atmosphere that turns a space into an experience. It’s about combining big ideas with the small details that make them come to life.
Over the years, my restaurants have been featured in The New York Times, GQ, Bon Appétit, and more, but the real reward is watching people connect over the concepts I’ve created. If you’re ready to bring your vision to life, let’s make it extraordinary.
I create content
My journey in hospitality began with storytelling. As the creator & host of VendrTV, I traveled across the U.S. uncovering the incredible stories behind street food vendors, showcasing their craft, and celebrating their role in the food world. That passion for storytelling continued with What’s This Food?!, a daily YouTube series I created in 2011. For an entire year, I explored new and unusual ingredients, learned their histories, developed recipes, and taught my audience how to use them in creative ways.
Together, these shows garnered millions of views, frequently ranked in the iTunes Top 10, and were featured on platforms like ABC News, Fox & Friends, and more. They introduced a global audience to the magic and mystery of food, sparking curiosity and inspiring creativity in the kitchen.
Today, I apply those same principles of storytelling, creativity, and connection to drive my restaurant brands. Whether it’s crafting a compelling concept, developing a menu that tells a story, or building a brand that resonates with guests, my approach is deeply rooted in the skills I honed as a content creator.
Over the years, I’ve learned that success in the restaurant industry isn’t just about great ideas—it’s about having the right guidance, tools, and strategies to bring them to life. That’s where I come in. I work one-on-one with restaurateurs, entrepreneurs, and creatives to help them refine their vision, overcome challenges, and achieve their goals.
My coaching style is collaborative and hands-on. I don’t just offer advice—I help create actionable plans tailored to your unique challenges and opportunities. Whether it’s brainstorming a new concept, developing your brand, or navigating the complexities of restaurant ownership, I’m here to support you every step of the way.
If you’re ready to take the next step in your journey, let’s work together to turn your ambitions into reality.