Squarespace @ SXSW
What: I developed and executed the promotional efforts for Squarespace at the South by Southwest Festival.
Where: Austin, TX
When: 2011 & 2012
In 2011 everyone was going crazy over food trucks. I was no exception. I was in the middle of producing my first web show, VendrTV, which was about the best street food in the nation. Because of this, Squarespace approached me and asked if I’d be interested in curating the menu for their promotional activation at the 2011 South by Southwest Music and Technology festival in Austin, TX. They were about to launch the new version of their website platfom (which I’m still using on this site!) and wanted to make a big splash. They thought a food truck filled with the best food in Austin, TX would be an amazing way to generate buzz.
I was excited about the opportunity, and within no time, the planning of a menu evolved into handling nearly every element of the festival